inspire within
YURU helps companies create environments that promote passion, trust, creativity and innovation. Why? It’s simple. Success, in our opinion, cannot thrive without them – whether you are searching for your next competitive advantage, looking to increase productivity, revenue, and profits, or aspiring to create a culture that stands out from the pack. YURU also assists corporations, economic development organizations, and non-profit organizations enhance and grow their global reach, economic impact, and relationships in a world of global interdependence.
We begin by helping leaders hone a clear vision that is aligned with their organization’s mission and stakeholders. Our real-world experience has proven time and time again that when shareholders trust management, clients feel valued, employees reach their full potential, and corporate actions parallel social needs, results far exceed those achieved through traditional business models.
If your firm is in search of innovation, the quickest way to get there is to be innovative with your management strategy. Most firms’ business and management models are based on relics left over from the industrial revolution. They were designed to solve a different set of issues than the ones we face in the 21st century. Capitalism has moved through the primary resources of capital, labor, and knowledge. As we enter the conceptual age where information and knowledge are now free and available to anyone anywhere, what will be the next primary resource?
What will drive the next big movement in the world of capitalism? What will create the next wave of competitive advantage in the market place? What will the next Microsoft do better than everyone else? What seems awkward now but will be a no-brainer 20 years from now? What will make going to work an adventure instead of a chore? What will expand capitalism such that its benefits are more than we can currently contemplate.
The next primary resource is Connectivity; stronger, deeper, more trusting, compassionate, and creative connections in every direction imaginable. You can’t touch connectivity. You can’t buy it. You can’t even learn it from a textbook, but it can be cultivated and society is increasingly hungry for it. Those who can connect the seemingly un-connectable dots in new and inventive ways will win. Businesses that connect to what their customers and employees value the most will win. Capitalists that figure out how to connect to and serve the Bottom of the Pyramid will win. Those who can embrace the connection between failure and success will win. Those who have the courage to connect to their passion and not to the herd will win. Businesses that encourage employees to build connections will win. Those who figure out that hording no longer works but collaboration does will win. Those who learn how to tap into the innate energy that exists in every person to do good in the world will win. Those who can disconnect from fear and connect to creativity will win.
YURU helps companies win from the inside out.
testimonials
“Since I first worked with Kathy, ten years ago, she has been a consistent member of my personal “board of advisors.” I call on her frequently for professional advice because I find her perspective refreshing and her suggestions actionable. Despite spending much of her career in settings where “out of the box” thinking is discouraged, she has maintained an ability to look at issues from a different, and often more logical, point of view. This unique ability is a large part of her success, and why any organization would benefit from her counsel. Kathy is skillful at establishing connections with people from different cultures and backgrounds, laying common ground and creating comfortable environments.”
Priyanka Garg | Principal | Private Equity Firm
